Ikon as a Media Agency has many different roles available within it.
I was given a crash course this week on what the Advertising world can be like. In particular what it’s like to work within a Media Buying Agency such as Ikon.
Since i’d been given the opportunity to re-skill myself in the art of PowerPoint presentations and flow charts. This week I thought I’d present you the job in the form of flow charts.
Here’s a basic layout and flow of what a Digital Media team might look like…
(NB: this is only a shorthand example, please refer to actual industry job descriptions for a more holistic view of each of the individual roles)
Coordinator - Entry level position at a Media Agency.
This is where you get given a crash coarse on everything the industry has to offer in order to get you recognizing the systems & processes in place; getting to know the clients, their needs, products and target audiences; and also getting to know the Media owners.
Planner - Planning the media schedule for all of the clients campaigns. Then working with the Traders to make sure their schedule.
Trader - Books media spots that the Planner has set out for the clients campaigns . Negotiating to get the best possible prices for the Clients.
An outline of the industry